12 On-line Promoting Websites and Marketplaces To Promote in India (2023)

The fast development of on-line market gross sales leaves small enterprise house owners and entrepreneurs asking one query: to promote or to not promote on on-line marketplaces? 

At present, there are lots of of “greatest” websites to promote on-line you’ll come throughout when operating an internet enterprise. Some are targeted on particular niches, like video video games and tech. Others permit retailers to promote something from clothes to books to furnishings and past. 

Whereas there are advantages to promoting on-line by means of marketplaces, it’s vital to think about elements corresponding to commissions and transaction charges to seek out the most effective platform for you.

On this information, we’ll stroll you thru a few of the greatest on-line promoting websites for promoting in India, the advantages of beginning your individual on-line retailer, and the way utilizing each may also help attain new clients and make extra on-line gross sales.

Constructing your individual retailer

Beginning an internet retailer might appear to be a difficult activity, however it may be rewarding and extremely worthwhile when finished proper. The one downside is that you need to market your individual enterprise and get folks onto your web site. Constructing a model may take a while. 

The most important benefit is that the revenue is yours. You don’t pay countless charges on every sale or should abide by any guidelines however your individual. If this sounds fascinating to you, right here’s what you are able to do to construct your individual web site from scratch. 

Shopify

Shopify is the simplest and most respected option to create your individual retailer. As an ecommerce platform, one of many high on-line websites to promote, Shopify makes it simple to stand up and operating with out tech abilities or an enormous finances. Thus far, Shopify powers over a million companies and is understood for its reasonably priced costs, skilled designs, and helpful advertising instruments. 

If you wish to use a web site builder to construct an internet site, you’ll be able to select from over 100 templates with built-in options. With Shopify, you get your individual web site, weblog, SSL certifications, deserted procuring cart restoration, and plenty of different beginner-friendly advertising instruments. You’ll be able to promote stuff in your web site, throughout a number of marketplaces like Amazon or eBay, and create personalised procuring experiences that result in extra gross sales.

Moreover, there are over 4,000 free Shopify apps you should utilize to increase your web site’s performance and efficiently promote on-line, together with search engine optimization. Use our Shopify Retailer Launch Guidelines to get arrange at this time.

Prime web sites to promote merchandise on-line in India in 2023

Amazon

As international ecommerce gross sales proceed to develop, it’s no shock to see Amazon on a listing of greatest on-line promoting websites. As the highest ecommerce firm on the planet, Amazon’s fiscal numbers present that it made $127.1 billion in income within the third quarter of 2022, a 15% improve from one yr prior. It’s reported that Amazon sells over 400 merchandise per minute, offering sellers with an lively, built-in viewers to promote to. 

How has Amazon grow to be the most effective on-line promoting web site? Folks have come to belief Amazon and the issues they purchase on its market. Amazon is understood to vet sellers and take away pretend merchandise. It additionally delivers objects in as little as someday (in some areas) by means of Amazon Prime. And it has nice costs and offers that folks love, which is why they proceed to do their on-line procuring there. 

The fee to promote on Amazon relies on your plan, product class, achievement technique, and different variables. At minimal, you’ll pay $39.99 monthly for a Skilled vendor plan (plus the extra promoting charges talked about above). This plan is nice if you wish to promote greater than 40 items monthly, promote your merchandise, qualify for high placement on product element pages, and wish superior promoting instruments like APIs and reporting.

General, Amazon is the most effective on-line retailer to promote objects if you wish to attain a broad, international viewers. 

eBay

Chances are high you’ve come throughout eBay a few times in your day. It’s the unique greatest place to promote merchandise on-line, having been on-line since 1995. eBay has over 1.3 billion listings and 182 million customers worldwide, in keeping with the newest eBay statistics. 

You’ll be able to promote something on eBay, from on a regular basis objects like footwear and watches to bizarre stuff (sure, that’s a product class) like popcorn-scented pillows, bottles of air, and classic ’70’s hand chairs. Flick thru the what’s offered informed, and also you’ll be amazed to see what sort of merchandise sells.

Should you plan to promote on eBay, take the net promoting web site’s promoting charges into consideration. It fees a non-refundable itemizing price for every product and one other insertion price for those who listing the identical objects in two completely different classes. It additionally fees a remaining worth price (normally between 10%–12%), calculated as a proportion of the entire quantity of the sale, together with any delivery and dealing with fees. 

Just like Amazon, eBay is likely one of the greatest websites to promote on-line as a result of it has a large viewers you’ll be able to promote to, it’s quick, and it may well make a great extra gross sales channel to your on-line retailer. 

Flipkart

Flipkart is one other well-liked on-line market to promote merchandise in India. This market has grow to be a family title owing to its Indian origin and much like Amazon, homes distributors throughout all product classes – be it vogue and attire, well being and wellness, magnificence and cosmetics, furnishings and extra. It’s additionally an ideal platform to resell merchandise like classic jewellery or restricted version attire assortment from manufacturers. 

They too require you to create a vendor profile for verification, adopted by itemizing merchandise within the format they provide. Their fee charges range based mostly on the product class and sub-category. 

Flipkart provides delivery companies as properly to sellers, however the prices are calculated based mostly on the product weight and pincode. You’ll be able to study extra about their charges construction right here.  

Snapdeal

Snapdeal is one other one of many high on-line marketplaces with an Indian origin. It’s once more a market the place you’ll be able to promote merchandise as small as stationery objects to dwelling decor and furnishings, owing to its large target market and buyer base. 

To promote on Snapdeal, you have to register your corporation on the platform and listing out your merchandise. They allow you to handle the orders obtained through their very own portal, and in addition supply delivery companies at extra prices. 

Their fee price varies relying on the kind of product you promote and the promoting worth. You could find extra particulars right here.

Myntra 

Myntra is likely one of the main vogue and way of life on-line marketplaces in India. The platform has recorded over 40.59 million month-to-month visits, of which 91.12% are from India itself. 

Now Myntra permits solely enterprise entities to listing merchandise on their marketplaces. This implies for those who’re a person, you don’t get entry to their platform and require proudly owning a legally registered enterprise to promote on it. 

Whereas there are not any vendor charges for registering with them, relying on the product class and model, Myntra fees a flat fee of 4-5%. You’ll be able to study extra about their market program right here. 

IndiaMart 

IndiaMart is likely one of the main on-line marketplaces in India with over 10 crore registered customers on the platform. They’ve been reported to carry virtually 60% of the market share with regards to promoting by means of on-line marketplaces in India. 

Whether or not you promote to clients or to companies, IndiaMart is a go-to marketplaces for all ecommerce enterprise fashions. You’ll be able to promote something from medical necessities, clothes and attire, packaging, material and extra on {the marketplace}. It’s additionally an ideal platform to promote thrifted merchandise or resell objects you not want. 

To promote on IndiaMart, you’re required to create a vendor profile which is then verified earlier than you listing out merchandise. You’re required to listing a minimal of three merchandise/ companies to your free itemizing web page. They don’t cost any fee or transaction charges on the gross sales you make. You’ll be able to study extra about it right here.

Shopclues

Shopclues is one other on-line market in India that companies can discover to listing their merchandise. Their market studies empowering over 75,000 retailers promoting over 10.5 million SKUs on the platform. With a large consumer base, it offers retailers a chance to achieve clients within the remotest corners of India. 

{The marketplace} is once more well-suited to promote any kind of product – from dwelling decor, kitchenware, vogue and attire, and extra, there’s a spot for every type of companies. 

To promote on Shopclues, you have to register for a vendor account on {the marketplace}, which is adopted by a verification course of. Put up which, you’ll be able to listing out the merchandise you need to promote on the platform with detailed descriptions and pricing. 

Their fee charges are based mostly on the ‘pay if you promote’ mannequin and range based mostly on the product you promote. It ranges from 6-10% or larger based mostly on the product class. You’ll be able to study extra about it right here.

Pepperfry

Pepperfly is an internet market for less than dwelling decor and furnishings merchandise in India. They’re a house grown model that permits retailers and distributors throughout India to listing merchandise on this particular area of interest to promote to their target market on-line. 

To promote dwelling decor and furnishings on-line on {the marketplace}, you’re required to join a vendor account on the platform. After your account is verified, you’ll be able to listing out your merchandise utilizing their dashboard. 

They supply delivery companies to over 1000+ cities as properly to make achievement of orders less complicated. Their fee charges range based mostly on the product class, sub-category and promoting worth.

Fb Market

Fb Market is an internet promoting web site the place particular person folks can uncover, purchase, and promote objects on Fb. Greater than one in three folks use Market every month, providing an enormous alternative for sellers to achieve an lively viewers. It’s utterly free to listing, and Fb takes no charges, however there are tips you have to observe to promote on the platform. 

Fb has additionally partnered with platforms like Shopify to let retailers present their stock, promote objects, and discover new clients for his or her enterprise.

Etsy

Etsy is likely one of the greatest promoting websites for handcrafted and classic objects. In 2015, it started together with maker-developed manufactured items, however just for choose accounts on {the marketplace}. As of Q2 2021, there have been over 96 million patrons on Etsy, making it a profitable option to begin promoting on-line. 

You’ll be charged a $0.20 itemizing price for every merchandise you promote on Esty. Listings expire each 4 months. So in case your merchandise doesn’t promote and also you renew the itemizing, you’ll be charged an extra $0.20. While you make a sale, you’ll be charged a transaction price of 5% of the show worth, plus the quantity you cost for delivery and reward wrapping.

Should you’re new to on-line promoting websites, Etsy generally is a great spot to promote your stuff. You’ll get entry to an lively purchaser community, a pop-up storefront, and instruments to assist market your corporation on the platform.

Meesho

A relatively new on-line market, Meesho is one other platform you’ll be able to discover to promote quite a lot of merchandise. They’ve companies promoting vogue and attire, footwear, dwelling decor and kitchen merchandise, electronics and far more on {the marketplace}, giving even people a chance to promote to 1000’s of customers. 

They at the moment don’t cost any fee charges on the gross sales you make by means of their on-line market. However the course of does require you to arrange your vendor profile and confirm your account utilizing authorities accepted paperwork. You’ll be able to study extra about it right here.

Limeroad

LimeRoad is one other platform much like Meesho, however a bit of older in age. They too let companies from completely different industries and classes listing merchandise on {the marketplace}, however is predominantly recognized for its vogue and attire consumer base. 

To promote on LimeRoad, you’re required to create a vendor account on {the marketplace}. They take you thru a verification course of earlier than letting you listing merchandise on the platform. 

The web market fees a fee ranging from 2-20% of the sale you make by means of the platform, relying on the product you promote. You will get an estimate of the fee you’ll be required to pay utilizing this calculator. 

Discovering the most effective on-line promoting websites and techniques

Each on-line enterprise proprietor ought to discover completely different on-line promoting websites, no matter whether or not you’re operating a dropshipping retailer or promoting customized merchandise. Generally they may also help new companies get off the bottom with a built-in viewers of lively patrons and advertising alternatives. 

Regardless, it’s vital to not rely solely on on-line marketplaces. You’ll need to create your individual on-line retailer to construct your model, join with customers, and retain extra income. With a digital dwelling base, you’ll cease paying out commissions and charges to every on-line promoting web site and develop your corporation for the long-term. In any case, the most effective websites to promote on-line are those you personal. 

Illustration by Rachel Tunstall

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On-line Promoting FAQ

How can I begin promoting on-line? 

1. Use an ecommerce platform to create your individual on-line retailer.
2. Turn out to be a person vendor on present on-line promoting platforms like Amazon, eBay, or Etsy.
3. Promote on social media platforms like Fb and Instagram.
4. Begin a dropshipping enterprise.
5. Promote outdated stuff by means of a resale app like decluttr or VarageSale.

Get began with Shopify

The place can I promote my merchandise on-line in India?

• Shopify
• Amazon
• eBay
• Flipkart
• Snapdeal
• Myntra
• IndiaMart
• Shopclues
• Pepperfry
• Fb Market
• Etsy
• Meesho
• Limeroad

The place can I promote my stuff on-line without spending a dime?

What’s the greatest web site to promote stuff domestically?