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We lately spoke with Sam Haveson, who joined Patreon late final 12 months as Product Lead for the Neighborhood staff. She and her staff are engaged on new experiences to assist creators and followers construct enduring communities.
Sam got here to Patreon after practically 5 years as a Product Lead at Twitter, the place she led the Client Product staff – championing, constructing, and scaling creation and dialog merchandise throughout Tweets and Media that assist hundreds of thousands of customers. Earlier than that, Sam labored on picture and video merchandise for Alexa-enabled units at Amazon.
Combining Artwork and Science
Since her childhood, Sam has at all times been keen about music. Having a mom who’s a classically skilled pianist and nurse, Sam grew up with music consistently enjoying round the home. This love finally led Sam to pursue her personal ardour as a musician whereas additionally pursuing a profession in product administration. “I’ve been actually lucky to be on the intersection of artwork, enterprise and know-how my entire life,” says Sam. “It’s such a rewarding profession, and I really like being artistic, analytical in addition to technical all on the identical time.”
Whereas there are such a lot of choices inside product administration, Sam has at all times discovered consumer-facing merchandise her favourite. “I actually get pleasure from engaged on self-expression merchandise, media merchandise, picture and video experiences, social media, and content material engagement. I really like specializing in merchandise and know-how that gentle up individuals’s lives. This impressed my work at Twitter, and prior at Amazon. “
That keenness for the patron, in addition to her admiration for Patreon CEO Jack Conte, is what drew Sam to Patreon. “Jack has at all times been somebody who impressed me as a result of he’s a musician and artist first. He introduced that to life with Patreon and helped different creators do the identical. I used to be actually drawn to this enterprise mannequin that unites revenue and objective.”
Creator Tradition
Like many at Patreon, Sam believes we’re experiencing a second renaissance the place creators personal their outcomes. “Creators are actually proudly owning their futures – they’re proudly owning their funds, they’re proudly owning their audiences, and so they’re proudly owning their artistic work. I’m enthusiastic about this renaissance that we’re seeing the place creators are attending to personal the end-to-end journey of creating the artwork, getting suggestions on that content material, and constructing actually wealthy communities. As a artistic myself, I discover it fairly fascinating as a result of many individuals have felt that they should succumb to the algorithm or the development of the month and in the end, that’s not sustainable.”
Because the Product Lead for the Neighborhood staff, Sam is surrounded by what she describes as an distinctive staff of designers, engineering managers, software program engineers, information scientists, product entrepreneurs, and researchers. “It’s simply an superior feeling to know that not solely have I joined an excellent international staff however that the staff I work with each day cares about what we’re constructing and raises the bar on expertise.”
Wanting Forward
A spotlight of this newly fashioned staff is to faucet into the creator’s direct-to-fan relationship whereas enriching relationships. “We are able to deepen the direct-to-fan relationship and make it even stronger, all whereas constructing out the fan-to-fan connection,” explains Sam. “Being a fan of the identical creator is a touchpoint and a dialog starter. This creates a capability to attach with somebody who’s identical to you, who shares comparable pursuits due to that affinity for a creator.”
Past the Work
As a singer-songwriter, Sam is at present engaged on her debut EP. “I really like music. I really like the method of writing and creating music. I’m actually having fun with working with manufacturing to deliver a tune to life. It will get me actually excited.”
Along with her ardour for music, Sam additionally values the significance of variety in know-how, whether or not it’s encouraging extra ladies to get into the area or mentoring those that wish to be taught extra. She’s additionally very keen about monetary literacy and guaranteeing individuals can discover and drive their very own monetary outcomes.
So far as her favourite Patreon creator to assist, Sam loves Jacob Collier. “He’s a prolific and genius musician. He’s a producer, singer, and songwriter who additionally performs a bunch of devices and collaborates with a variety of different nice musicians. I get a ton of worth being a patron of his work.”
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