10 Price-Studying-From Shopify Weblog Examples

From a content material advertising and marketing perspective, running a blog is among the finest, only, and most sustainable methods to draw, retain, and enhance natural site visitors to your retailer.

It’s so efficient that in accordance with information from DemandMetric, companies that weblog have 67% extra leads month-to-month than people who don’t.

This might additionally clarify why, in accordance with running a blog statistics from Orbelo, 92% of content material entrepreneurs weblog and in addition why, in accordance with Information Field, 68% of entrepreneurs consider running a blog is more practical than ever.

What does all this inform you as a Shopify retailer proprietor?

It ought to inform you {that a} repeatedly up to date weblog is an effective way to drive site visitors to your Shopify retailer!

That’s why, on this article, we are going to showcase ten profitable Shopify weblog examples, highlighting some key issues the blogs do nicely and what you’ll be able to study from them.

Tip: Did you create your Shopify account already? If not, enroll by clicking this hyperlink right here to get a free 3-day trial + pay $1/month for the primary 3 months!

10 Nice Shopify weblog examples

Let’s bounce proper in, we could?

1. Sounds True

Sounds True is an unbiased multimedia publishing firm based in 1985 by Tami Simon.

The corporate embraces the world’s main non secular traditions, the humanities, and the humanities, one thing mirrored in its printed works.

Their weblog has a really interesting structure segmented into three sections; the newest posts, buyer favorites, and timeless classics, as proven within the screenshot beneath:

The weblog options entries from completely different authors printed by the corporate, with an writer bio and the writer’s publications—blogs and books— built-in on the tail finish of every weblog, as proven beneath utilizing Rachael Wooten’s instance.

The weblog has a vibrant remark part readers use to interact with the authors.

Given all this, it needs to be no shock that Sounds True generates $25M-$50M in annual gross sales income, as indicated by SimilarWeb.

Though the model’s site visitors and engagement metrics have steadily decreased within the months main as much as this text, its useful resource heart, residence to its weblog, receives over 100k distinctive visits month-to-month.

The model and its weblog are clearly doing nicely, which means you’ll be able to study just a few issues from them.

What’s noteworthy and price studying from this Shopify weblog instance?

Right here are some things Sounds True has achieved nicely you can combine into your Shopify weblog.

Visually interesting structure

As talked about, the model segments its weblog into three essential sections, making its structure interesting and simply accessible. The model’s pages and weblog structure additionally use loads of destructive/white house.

Reader engagement

As proven in one of many screenshots above, the Sounds True weblog has an engaged remark part—greater than 100 feedback on some weblog posts is not any imply feat.

Categorization, labeling, and weblog tagging

Sounds True does a unbelievable job of categorizing, labeling, and tagging its blogs with related tags and classes.

Constant posting

On common, Sounds True posts 5 or extra weblog posts a month, which, whereas not excessive, meets the really useful follow of publishing a weblog one to 4 occasions every week.

Total, there’s a lot to study from how Sounds True makes use of its weblog, the model’s categorization technique, and the reader-friendly structure.

Fast loading

Regardless that the weblog might do a greater job at core internet vitals optimization, particularly LCP, weblog pages load comparatively quick.

That’s maybe why most of their core efficiency metrics are within the inexperienced, in accordance with PageSpeed Insights.

Why is web page pace optimization vital for Shopify blogs? It can be crucial as a result of it ensures your pages and content material load quick, which helps with Search engine marketing by reducing your bounce charge.

2. Brooklinen

Based by Vicki and Wealthy Fulop, Brooklinen delivers high-quality and inexpensive residence necessities corresponding to sheet and mattress units, tub equipment, robes, loungewear, and a lot extra.

Their weblog, Brookliving, options numerous tales, tutorials, and options. The weblog has an attractive design with a easy, user-friendly structure.

Most articles are quick reads populated with high-quality pictures that product-place completely different Brooklinen merchandise.

Every weblog has a CTA that prompts the reader to share the article on Twitter, Fb, or Pinterest.

In accordance with SimilarWeb, Brooklinen has an annual income of $25M-$50M.

Moreover, in accordance with SimilarWeb, the positioning generates over 1,000,000 distinctive visits per 30 days, with some months receiving as excessive as two million distinctive visits.

All this information clearly exhibits that this model has an efficient content material technique and method you’ll be able to study and use as inspiration in your Shopify weblog.

What’s nice and price studying from this Shopify weblog instance?

Listed here are just a few key issues you’ll be able to study from this weblog:

Fast loading

In accordance with information from PageSpeed Insights, Brooklinen can do a greater job of optimizing a few of its core efficiency metrics, particularly by optimizing its Largest Contentful Paint (LCP) time.

Nonetheless, their pages and articles load comparatively quick, which is nice for his or her viewers.

Visually interesting structure

The weblog part has a visually interesting structure that makes use of loads of ‘destructive areas’ and compelling graphics.

Optimized and high-quality pictures/graphics.

Because the screenshot above exhibits, Brooklinen makes use of fascinating and optimized weblog headers that entice its viewers.

3. Black Rifle Espresso

Black Rifle Espresso is a Veteran-founded and operated firm that sells espresso and helps service members transition from the army into entrepreneurship. They help veterans who wish to launch a enterprise.

The corporate has a weblog on its Shopify-hosted retailer and a YouTube channel the place they share humorous, partaking, and informative weblog and visible content material.

Income-wise, this model generates $200M-$500M yearly, as proven by SimilarWeb.

On the site visitors entrance, the model receives over 900k distinctive month-to-month visits:

Of this site visitors, 41.47% is from natural search, as proven beneath:

What’s nice and price studying from this Shopify weblog instance?

Right here are some things price studying from this Shopify weblog instance:

Straightforward to navigate

Whenever you land on the BRCC weblog, you’ll rapidly discover that the segmentation and categorization make it simpler to leap to particular weblog classes.

Model imaginative and prescient and voice consistency

Most blogs Black Rifle Espresso publishes keep true to its distinctive model voice, and its weblog posts—and visible content material on YouTube—are often witty and personable.

Easy however user-friendly design

This model has a minimalistic and reader-friendly weblog design that makes use of numerous destructive house complemented with good graphics to spotlight its numerous content material, as proven by the screenshot above.

4. Survival Frog

Survival Frog sells survival and preparedness merchandise. Byron Walker began the corporate in 2009.

The model began as Peak 10 Publishing, promoting books, CDs, and DVDs. It later advanced into Survival Frog, an business chief within the bodily survival and outside gear area of interest.

The model’s weblog publishes topical and evergreen content material on preparedness and survival. They publish constantly and infrequently twice or extra a month.

Income-wise, SimilarWeb exhibits us that the model generates $5M-$10M in annual income.

On the site visitors entrance, Survival Frog will get 100K+ distinctive visits per 30 days, with 49.7% of that being direct site visitors and a wholesome 14.6% being natural search site visitors—we will assume their weblog contributes a good portion of the search site visitors.

What’s nice and price studying from this Shopify weblog instance?

This Shopify weblog instance has achieved just a few issues nicely you can study from; they embrace:

Model consistency

This model has a constant running a blog voice.

For instance, if you learn most of their articles, you’ll discover that they write all their printed articles in second particular person prose (you), usually addressing the reader, as proven within the display seize beneath:

Constant posting

Survival Frog publishes 4 or extra articles per 30 days, which whereas not excessive, is consistent with the really useful tips of publishing at the very least a weblog every week—publishing twice or extra every week is one of the best for natural site visitors technology.

For instance, in March 2023, Survival Frog printed 4 articles, all on Monday, all every week aside, as proven within the screenshot beneath from their weblog:

High quality evergreen content material

As a result of the model has niched down, it solely publishes related, high-quality, evergreen preparedness and survival content material, as proven by the screenshot above.

5. NRS World

NRS World began as a small family-owned western retailer in a strip mall in Decatur, Texas. It has change into a recognizable model within the ‘western world’ area of interest.

David Isham, the model proprietor, acquired the enterprise in 1989 and reworked it into what it’s at present: a well-established model that sells all issues ranching and western world put on.

Their weblog, Easy methods to Cowboy, offers important info on the Western life-style, together with ideas and guides.

On the income entrance, the model generates $50M-$75M in annual income, as proven by SimilarWeb.

Site visitors-wise, the shop will get over 150K distinctive visits per 30 days, with a big 36% of that site visitors being from natural search, as proven within the screenshot beneath:

What’s nice and price studying from this Shopify weblog instance?

Listed here are some nice issues about this weblog you can implement in your Shopify weblog:

Fast loading

Loading occasions are a significant efficiency metric as a result of sluggish web page load speeds can enhance your bounce charge.

Of the Shopify weblog examples we’ve centered on at present, NRS has one of many higher efficiency metrics, most of that are within the inexperienced or okay ranges, as proven beneath:

Visually interesting structure

The How To Cowboy weblog has a visually interesting, tiled design; this makes scanning the weblog content material simpler, as proven beneath.

Optimized and high-quality header pictures

As you can too see from the screenshot above, NRS makes use of fascinating and related weblog headers that entice readers to click on by way of.

6. Soylent

Founder Rob Rhinehart and co-founders Matt Cauble, John Coogan, and David Renteln developed Soylent as a dietary experiment.

These software program engineers got down to engineer higher meals for themselves, which is how the model began.

Soylent’s mission is to make full, sustainable vitamin accessible, interesting, and inexpensive.

The model prioritizes sustainability by adhering to environmentally pleasant farming and manufacturing practices.

Their weblog is among the many finest on this listing, ticking all of the packing containers on what makes a Shopify weblog an ideal, profitable instance.

The weblog is easy, structured, and beautiful. The content material is timeless and high quality, and the model has established itself as a vitamin authority.

As you’ll be able to see from the screenshot above, the model makes use of high-quality and related pictures.

The articles are top-notch, reader-centered—giving readers immense worth— and Search engine marketing-optimized with loads of headings, graphics, and inner and exterior hyperlinks.

What’s nice and price studying from this Shopify weblog instance?

There’re just a few key issues the Soylent weblog does nicely and you can study from or use as inspiration in your Shopify weblog:

Relevancy

One of many many issues Soylent does extremely nicely with its weblog is making certain that each weblog they create and publish pertains to its model mission: serving to folks reside a more healthy life-style. We will see this within the instance blogs beneath:

Excessive-quality and evergreen content material

This pertains to the purpose above.

When you take a look at a lot of the content material printed on the Soylent weblog, you’ll see that they publish evergreen content material readers can bookmark and reference for his or her wholesome life-style.

Weblog categorization

Categorization is one other factor the Soylent weblog does exceptionally nicely. Whenever you land on the model’s weblog, you’ll instantly discover the assorted weblog classes.

This makes it simpler for his or her readers to leap to varied related classes based mostly on what they wish to learn.

Another issues the Soylent weblog does nicely embrace:

• Navigation. This Shopify weblog instance has an easy navigation menu that makes it simpler for guests to leap to varied web site sections.
• Responsive and mobile-friendly design. In accordance with Google’s mobile-friendly check, the Soylent website is responsive.

Associated product/extra tales

On the finish of every weblog, there’s a associated product or extra tales part, which is an effective way to maintain readers engaged and inspire them to take a look at some associated merchandise or articles.

7. Blenders Eyewear

Blenders is an eyewear firm that sells high-quality eyewear at inexpensive costs.

Fashioned 11 years in the past by Chase Fisher, the corporate has grown to include completely different important and luxurious eyewear types.

Income-wise, SimilarWeb exhibits us that this model generates $25M-$50M yearly.

On the site visitors entrance, we will see that the positioning will get over 400K distinctive visits per 30 days, with a wholesome 23.47% of this site visitors coming from natural search.

Their weblog options model information and updates and acts as a lookbook for his or her numerous eyewear assortment.

What’s nice and price studying from this Shopify weblog instance?

This Shopify weblog instance does a few issues nicely you can study from and replicate together with your Shopify weblog. These embrace the next:

Fast loading

In accordance with Pagespeed Insights, most of this model’s core metrics are within the ‘inexperienced’ or at acceptable ranges, which is nice for Search engine marketing:

Nice, visually interesting structure and weblog headers

One factor that stands out about this weblog is its nice structure.

The model makes use of loads of white areas, amazing-looking and related graphics, and a contrasting blue for hyperlinks. All this makes the weblog pop!

Categorization

Like most Shopify weblog examples on this listing, the Blenders eyewear weblog has good categorization, first if you land on their essential weblog and after you open any article.

8. Sphero

Sphero designs and develops academic robots and Science, Expertise, Engineering, Arts, and Arithmetic (STEAM) merchandise.

Based in 2010 by Ian Bernstein and Adam Wilson, the model affords a variety of robots that consumers can program and management by way of smartphone apps. The merchandise are partaking, academic, and acceptable for all ages.

The Sphero weblog covers matters associated to STEAM training, robotics, and the corporate’s merchandise. A few of the essential matters coated on their weblog embrace:

• Product updates and releases
• STEAM training
• Robotics and know-how
• Buyer tales
• Firm information and updates

Total, the Sphero weblog is a helpful asset for these desperate to broaden their data concerning the interaction between STEAM training and robotics and the way they form the way forward for training and know-how.

Income-wise, SimilarWeb exhibits that the model generates $15M-$25M yearly.

On the site visitors entrance, the weblog will get 300K+ distinctive visits per 30 days, with a big 49.48% being natural.

What’s nice and price studying from this Shopify weblog instance?

Listed here are some issues this weblog does nicely you can replicate in your Shopify weblog.

Distinctive weblog design and structure

A lot of the Shopify weblog examples on this listing use a mixture of white, black, and another colour for distinction.

Sphero differentiates itself through the use of a darkish background, white textual content, and a mixture of blue and a reddish pink for titles and hyperlinks. These design selections give the model’s web site a really distinct look.

Related and user-centered content material

As talked about, Sphero is within the STEM training area of interest. The weblog stays true to this by publishing thematic STEM-related actionable content material, as proven within the screenshot beneath.

Fast loading

In accordance with PageSpeed Insights, this Shopify weblog instance has good core vitals, with metrics like Massive Contentful Paint (LCP), First Enter Delay (FID), and Cumulative Structure Shift (CLS) all being within the ‘inexperienced’ or at acceptable ranges—not within the ‘pink.’

9. Tiger Health

Tiger Health sells dietary dietary supplements, exercise gear, and exercise attire.

This Chad Vordemesche-owned model has an intensive choice of over 8,500 objects from high manufacturers corresponding to MTS Diet, EthiTech Diet, Beverly Worldwide, Muscletech, BSN, and Optimum Diet, to say just a few.

Since its inception in 2001, the model’s popularity has snowballed to change into a number one complement retailer. The model strives for buyer satisfaction with each product and repair they provide.

The web site offers info and merchandise associated to health and vitamin. Along with the big selection of dietary supplements, the web site additionally affords nutritional vitamins, protein powders, exercise gear, and equipment.

Their weblog part has ten subcategories: day by day well being, food regimen & weight reduction for girls, motivation, information, vitamin, dietary supplements, instruments & calculators, exercises, and movies.

The weblog has actionable and related content material based mostly on the class.

For instance, the food regimen and weight reduction class focuses on food regimen and weight reduction info corresponding to vitamin and food regimen ideas, weight reduction success tales, product critiques, and data on wholesome recipes and meal planning.

Income-wise, SimilarWeb tells us that the model generates $10M-$15M in annual income.

On the site visitors entrance, we will see that the positioning will get over 200k distinctive visits month-to-month, with a whopping 62.07% of this coming from natural search.

What’s nice and price studying from this Shopify weblog instance?

Listed here are some key inspirational issues about how Tiger Health makes use of its weblog:

Good categorization

As already talked about, Tiger Health has ten core weblog classes, every populated with content material related to that class.

This categorization makes it simpler for readers to leap to a related class and discover the knowledge they need.

Good structure and high-quality, interesting weblog headers

Irrespective of which class you go to, you’ll discover an identical, tiled weblog construction, numerous destructive house, popping, high-quality weblog headers/pictures that pull you and inspire you to click on by way of to study extra, and a contrasting colour for hyperlinks:

Excessive-quality, thematic content material

Tiger Health does an ideal job of publishing related, high-quality, thematic content material that matches into its numerous classes.

For instance, the ‘food regimen & weight reduction’ class solely options related content material that’s distinct from the content material printed in all the opposite classes.

Responsiveness

In accordance with Google Search Console mobile-friendly check, this retailer is responsive and usable on cell gadgets.

10. Solely Pure Pet

Solely Pure Pet sells pure and holistic pet merchandise, together with pet meals, toys, and dietary supplements.

In accordance with Marty Grosjean, the founder, the corporate’s mission is to supply pet homeowners a more healthy various to standard pet care merchandise.

The corporate’s weblog, Holistic Healthcare Library, is a wealth of pure and holistic pet care info and sources.

The weblog has a visually interesting design, nice content material segregation utilizing classes, and good colour distinction selections for buttons.

SimilarWeb exhibits Solely Pure Pet generates $15M-$25M in annual income.

Moreover, the positioning will get over 250K distinctive month-to-month visits, with natural search accounting for 26.94% of this site visitors, as proven beneath:

What’s nice and price studying from this Shopify weblog instance?

Listed here are some nice issues about this weblog you should use for inspiration in your Shopify weblog:

Good categorization

Solely Pure Pet has good weblog categorization.

Their useful resource heart, residence to their weblog, has a secondary menu and segments for widespread, trending, and all articles.

This segmentation makes it simpler for his or her readers to leap to related classes and articles.

Responsiveness and mobile-friendliness

In accordance with Google Search Console mobile-friendliness check, Solely Pure Pet has a responsive and mobile-friendly design.

Visible attraction and constant posting

This Shopify weblog instance is visually interesting as a result of it makes use of loads of white house, eye-catching graphics, and colour distinction for hyperlinks.

Moreover, the model posts constantly.

For instance, in December 2022, they printed eight articles, as highlighted beneath, however the model publishes a median of 4 blogs month-to-month.

Why do you want a Shopify weblog?

There you have got it: ten Shopify weblog examples you’ll be able to study from and use as inspiration in your Shopify weblog, particularly from a design, content material, and finest practices perspective.

Now that you’ve got these examples, you’re most likely interested in how a Shopify weblog advantages you as a retailer proprietor.

The explanations it is best to weblog as a Shopify enterprise proprietor embrace the next:

• Elevated visibility. Creating and publishing helpful content material in your Shopify weblog will help you entice extra site visitors and enhance your model’s on-line visibility.
• Improved Search engine marketing. A weblog will help enhance your search rating and guarantee potential leads and prospects discover your store by way of the primary search engines like google.
• Establishing experience. Utilizing your Shopify weblog to supply useful info and insights can set up you as an business chief and allow you to construct belief with potential prospects. That is maybe why Shopify motivates store homeowners to make use of their blogs to do just a few issues:

• Elevated buyer engagement. Running a blog will increase engagement by fostering a way of neighborhood. For instance, the remark part is a good avenue for readers to speak together with your model.
• Boosting gross sales. A weblog can finally enhance gross sales in your Shopify retailer. For instance, together with a associated merchandise part on the finish of your articles can encourage your viewers to take a look at your merchandise.

Now that a few of the benefits of including a weblog to your Shopify retailer, you have to be interested in what parts it is best to add to your weblog.

Let’s take a look at that:

Components of profitable Shopify blogs

Basically, you solely must give attention to two major issues to have a great Shopify weblog that’s an asset to your online business: good content material and design.

Let’s check out these:

Content material

On the subject of the content material you publish in your Shopify weblog, be certain that the content material is:

• Excessive-quality and related. No matter area of interest you’re in, do your finest to create and publish evergreen, thematic, high-quality, informative, and fascinating content material.
• Optimized for natural search. Whereas you shouldn’t go loopy with key phrase stuffing, optimize your content material for Search engine marketing, together with utilizing related key phrases, inner and exterior hyperlinks, pictures, optimizing your metadata, and so on.
• Participating. CTAs encourage readers to work together with the weblog and your model. CTAs might encourage readers to depart suggestions, verify your social media pages, or subscribe.

In accordance with HubSpot, if model consciousness is your intention, publish an article at the very least as soon as to twice every week, but when natural site visitors is your intention, publish three to 4 new articles every week.

Design

On the design entrance, guarantee your Shopify weblog has the next parts:

• Simple navigation. Your Shopify weblog needs to be straightforward to navigate. Attempt to make sure that guests who go to one in all your pages can bounce to some other web page in your retailer. This will likely name on you to create major and secondary menus.
• Visible attraction/user-friendliness. A superbly crafted, user-friendly, and visually interesting weblog can improve the consumer expertise and encourage repeat guests. Just like the Shopify weblog examples we’ve checked out, use loads of destructive house, stunning and attention-grabbing weblog banners, and contrasting colours for buttons and hyperlinks.
• Responsive design. A very good weblog ought to load quick sufficient on all gadgets, together with desktops, tablets, and smartphones. In accordance with Semrush, larger web page load speeds enhance bounce charge.

Optimizing your weblog is an ongoing course of. Be affected person, study from what different blogs do nicely, and maintain tweaking issues.

Shopify weblog FAQs

Listed here are solutions to some continuously requested questions on Shopify blogs:

Abstract

Earlier than we conclude, here’s a fast recap of the important thing takeaways from this text so you’ll be able to simply bear in mind it.

Nice Shopify blogs have:

• Related and distinctive content material. Your content material needs to be well-researched, informative, unique, and related.
• A user-friendly design. The design needs to be simple, straightforward to navigate, and visually interesting.
• Consistency. Replace your weblog repeatedly with high-quality and related content material.
• Have a name to motion. Guarantee each weblog has a transparent name to motion.
• Responsive. Guarantee your Shopify retailer and weblog are responsive on all gadgets.
• Have Search Engine Optimization (Search engine marketing). Optimize your Shopify weblog for natural search.
• Have a quick loading pace. Your pages/weblog ought to load rapidly.
• Have social sharing buttons. The weblog ought to embrace social sharing buttons.
• Be interactive. The weblog ought to encourage interplay by way of feedback.

Conclusion

In conclusion, many manufacturers use their Shopify blogs to ascertain themselves as authorities of their industries, construct model belief and drive gross sales. As a Shopify retailer proprietor, you also needs to use your weblog to do the identical.

Like most issues on this world—and on the web—this isn’t an exhaustive, covers-all listing. We merely centered on what we contemplate noteworthy Shopify weblog examples and the important thing options that make them nice.

At all times keep in mind that constructing a profitable Shopify enterprise entails experimenting with numerous concepts and retaining what works for your online business.

Need to study extra about Shopify?

Prepared to maneuver your Shopify retailer to the subsequent degree? Take a look at the articles beneath:

Plus, don’t overlook to try our in-depth learn how to begin a Shopify retailer information right here.