Easy methods to Win Credit score Card Chargebacks as a Service provider


How to Win Credit Card Chargebacks as a Merchant

We’ve all been there as an eCommerce proprietor: you excitedly ship out a $1,500 order to a buyer, after which a couple of weeks later you’re notified that the client has filed a chargeback.

You double and triple test your customer support data to see if the client wrote in in regards to the cargo (they haven’t), you test the monitoring web page to verify the package deal was delivered (it was), and also you test the order to verify the billing tackle and transport tackle are the identical (they’re). And now your bank card processor has taken $1,500 out of your checking account, plus a $50 chargeback price, and also you’ve additionally misplaced the stock that you just shipped out. 😱

It appears like somebody has stolen from you. And the one approach to get well these losses is to tackle one of the vital tough duties for an eCommerce proprietor: successful a bank card chargeback dispute.

This information will go over why clients file chargebacks, what chargebacks are price combating, and the ways it’s essential win a chargeback as a service provider.

Why Prospects File Chargebacks

Chargebacks exist to guard clients, and they’re one of many foremost advantages of utilizing a bank card. Sadly for retailers, the explanations for chargebacks vary from authentic to outright thievery.

🟢 Reliable Chargebacks

When somebody’s card quantity has been stolen and the thief has charged that card, chargebacks are the best choice. Sadly, as a service provider, you’ll by no means win these circumstances and mustn’t even strive; as a substitute you need to put in place programs to stop fraudulent orders from being fulfilled within the first place. Extra on the way to stop fraudulent orders beneath 👇.

True fraud can add up rapidly; one discussion board member was shedding $500 per day earlier than stamping out the issue.

Along with fraud, if a buyer receives an merchandise that’s faulty in a roundabout way, and their makes an attempt to succeed in out to the shop go unanswered, a chargeback is the device of final resort for them to get well cash they’ve spent on an merchandise they’ll’t use.

🟡 Borderline Chargebacks

A quite common purpose for a chargeback is {that a} cargo both by no means arrives or arrives broken. In these circumstances, what a buyer ought to do is attain out to the shop in order that the shop can file a declare with the transport provider and ship a substitute.

Sadly, some clients will see it as much less trouble to file a chargeback than to contact a retailer, particularly if it’s been a couple of weeks and within the interim they’ve determined that they didn’t really need the merchandise (AKA purchaser’s regret).

Confusion about bank card expenses also can result in chargebacks. Many spouses share a single bank card, and infrequently kids have entry to bank card numbers as effectively, so the principle card person will look over their assertion, see a cost from an organization they’ve by no means heard of, and instantly file a chargeback with out checking with different members of their family.

In lots of circumstances this occurs when a card proprietor appears like their bank card steadiness is increased than it “ought to” be, in order that they file chargebacks first and ask questions later (or by no means).

🔴Abusive Chargebacks

The final, and trickiest, purpose that clients file chargebacks is called “pleasant fraud.” On this case, a buyer locations an order, receives the merchandise, however is sad with the merchandise and appears like they shouldn’t must pay for it. In lots of of those circumstances the client is offended as a result of they’ve requested you for a refund and had been denied.

As a retailer proprietor, you possibly can have many authentic causes for denying a refund. Possibly you promote customized, one-off objects that may’t be returned, and you’ve got clearly acknowledged language in your website to that impact. Otherwise you promote clothes, and the client has determined six months after their buy that they’re sad and need to return an unsellable product to you for a full refund.

There’s additionally an infuriating variant of pleasant fraud which is functionally shoplifting: a buyer orders one thing, receives it, enjoys the product, however recordsdata a chargeback anyway and claims that it by no means arrived. Possibly the client believes that your merchandise was overpriced or in any other case imperfect, and that it’s solely honest that they shouldn’t pay for it.

As a discussion board member writes:

There could also be a tradition of bank card abuse, the place clients might use chargebacks as a way to obtain a full refund for perceived points or dissatisfaction.

In a world the place giant retailers will challenge no-questions-asked full refunds for nearly any order, some clients consider that web shoppers have the suitable to free merchandise if it falls wanting their expectations in any manner.

Easy methods to Win Chargebacks

When a buyer recordsdata a chargeback, you’ll have a possibility to contest the chargeback via your bank card processor.

Time is of the essence: when you really feel {that a} chargeback is illegitimate, file the counterclaim instantly. ⏳

You need to present the next data:

  1. Proof that the client positioned the order. This is usually a screenshot of your order web page. It would considerably assist your case if the billing tackle matches the transport web page. In case your website requires a login to put an order, proof that the client logged in might be additional proof that the client truly positioned the order.
  2. Proof that you just shipped the order and the order was delivered. It is best to present a replica of the transport label, a PDF of the monitoring web page, in addition to a hyperlink to the monitoring web page. In case your cargo was greater than a day or two after the order date, you must also present a screenshot of your acknowledged transport occasions, presale or backorder discover, or anything that explains why the order didn’t ship straight away.

    If there’s a customer support e-mail file, a screenshot of that may show that the merchandise was acquired. Some retailer homeowners transport high-value objects have even discovered it worthwhile to {photograph} or video each order because it’s packed to move off claims that the field didn’t include the merchandise that was ordered.

  3. Particular proof to counter their declare. It will typically be screenshots of your phrases and circumstances. If a buyer desires to return a customized merchandise that’s ineligible for return, present a screenshot of the portion of your website while you state the objects can’t be returned. If the client is sad in regards to the colour of the merchandise, ship the screenshot the place you observe that on-screen colours received’t all the time match the precise merchandise. This might be particular to your case, however the extra proof you possibly can present right here, the higher.

    Screenshots of customer support interplay also can serve to show that you just tried to resolve the difficulty, and will even catch the client in an admission that they know they aren’t truly entitled to a refund.

Once more, it’s necessary to emphasize that you need to file a declare instantly. Resolve if you wish to combat the chargeback after which commit. If you happen to commit, and submit the proof promptly you’ll have a great likelihood of successful the chargeback. If you happen to win extra chargebacks you’ll preserve additional cash readily available which it’s essential develop your online business.

Computerized Chargebacks on Shopify

If you happen to’re in Shopify, observe that Shopify will robotically file a chargeback response in your behalf which is able to embrace many of the data above, however it’s finest observe so as to add extra when you can. Along with sending documentation to your bank card processor, you must also attain out to the client if there was no communication thus far. Merely state you had been notified of a chargeback and had been hoping to resolve it.

Talk With the Buyer

Folks usually neglect about objects they’ve ordered, or they e-mail about points to the incorrect customer support tackle, so often a easy e-mail alternate can result in a chargeback being withdrawn. You can too use this alternate to assemble additional data on your chargeback response. For example, if the client has alleged that the package deal was delivered however stolen off their entrance porch, ask if a police report was filed.

If you happen to lose a chargeback case that you just really feel you need to have received, you do have a nuclear choice ⚛️: threaten to ship the client to collections over the unpaid debt. 

⚠️ This tactic ought to solely be pursued in circumstances the place a buyer is blatantly trying to steal from your online business and you’ve got exhausted all different choices.

Easy methods to Stop Chargebacks within the First Place

Successful a chargeback is difficult, however you possibly can stop most chargeback conditions from arising within the first place with a couple of easy ways.

Four ways to prevent credit card chargebacks

Talk (and Overcommunicate)

Prospects aren’t going to learn every part in your website, and it’s unlikely they’re going to click on right into a separate web page full of lots of of phrases in your phrases and circumstances. As a substitute, you need to observe in as many locations as attainable phrases like transport occasions, your return/refund coverage, what to do if a package deal by no means arrives or arrives broken, and so forth.

Put this data in your cart web page, in your order affirmation web page, and in your order affirmation e-mail. And just be sure you clearly embrace a monitoring quantity in your transport affirmation e-mail.

If there are frequent customer support points that result in chargebacks, equivalent to a shirt becoming looser than anticipated, observe in your product web page that the shirt runs giant. And make it possible for your organization title and a contact quantity seems clearly on bank card statements.


When sad clients write in with a grievance, reply promptly and attempt to resolve their downside. In the event that they’re sad with the product, you would possibly need to supply them a return even when they’re outdoors the return window simply to move off a chargeback scenario.

A partial refund or perhaps a complete refund might be cheaper than shedding a chargeback, which implies shedding 100% of the cost plus chargeback charges.


Shopify has built-in fraud filters, and can flag orders that meet sure standards. If a big order is available in, with a transport tackle that doesn’t match the billing tackle, and the order was positioned from an IP tackle that’s 1,000 miles away from both tackle, be very skeptical of bank card fraud. 🔍

Most scammers is not going to be so brazen as to ship stolen items to their very own US tackle, so be further skeptical of shipments to abroad locations, or shipments to US-based parcel-forwarding firms that can ship the package deal abroad.

If you happen to’re uncertain in regards to the legitimacy of an order, it’s fully affordable to e-mail the client and ask for them to submit a photograph of the bank card itself alongside a photograph of their ID. And observe that decided scammers will try to Photoshop this, so ask for the photograph at an angle that can make it exhausting to pretend with software program.

Even when the bank card transaction seems to be authentic, for very excessive worth orders it may be price merely emailing the client to make sure the order is appropriate. Maybe they fat-fingered the merchandise amount. If you happen to don’t permit return, or solely permit returns inside a sure window, state this within the e-mail and ask them to substantiate earlier than you fulfill it. It may also be price it to require a signature from the transport provider to stop entrance porch theft or claimed entrance porch theft.

There are additionally automated providers, equivalent to Kount, which is able to charge the client’s e-mail tackle for fraud; brand-new e-mail addresses are very suspect


If you happen to seize the cost on a fraudulent order, after which later cancel the order after confirming that it’s fraudulent, Shopify is not going to refund the bank card processing price. If you happen to cope with a considerable amount of fraudulent orders this may rapidly add up.

Your website may very well be focused by scammers who aren’t trying to steal items however are as a substitute checking to see if stolen credit score numbers are nonetheless working. In conditions like this, you can see lots of of fraudulent orders per 12 months, and you can lose the processing charges even when you don’t ship a single order.

So arrange a Shopify Move (an automatic set of occasions) to solely auto-capture funds on orders with zero fraud flags. All orders with even the slightest indicators of fraud, equivalent to these positioned through a VPN, needs to be checked out by a human earlier than cost is captured.

A sample Flow in Shopify that captures low-risk payments and otherwise sends a Slack message for a human to investigate.
A pattern Move in Shopify that captures low-risk funds and in any other case sends a Slack message for a human to research.

If you happen to encounter a case of “pleasant fraud” from a buyer, you need to blacklist the client’s e-mail and bodily tackle in order that future orders are auto-canceled. And when you’ve discovered {that a} sure freight-forwarding tackle, or perhaps a sure zip code, has a excessive charge of fraud, you possibly can both auto-cancel orders to these addresses or on the very least flag them to be investigated earlier than cost is captured.

Remaining Ideas: Easy methods to Win Credit score Card Chargebacks as a Service provider (the Unhappy Reality)

Most bank card firms will facet with clients. Your bank card processor isn’t going to combat that tough in opposition to a bank card firm, even when you present all the vital proof. You’ll have higher luck stopping chargebacks by not transport to sketchy clients than successful in opposition to scammers.

Crucial factor is to not lose time—and sanity—on these uncommon circumstances, along with shedding cash.

Wish to Finish Credit score Card Chargebacks? Study from 1,000+ Retailers How They’re Preventing Fraud and Chargebacks

Be part of eCommerceFuel and hyperlink arms with over 1,000 7- to 8-figure retailer homeowners devoted to beating scammers and rising their on-line companies. There are dozens of conversations about stopping fraud and discussing fraud prevention providers.

You may be taught extra about our neighborhood of chargeback warriors, or apply to be a part of at present.

Patrick Mulligan

Put up by Patrick Mulligan

Patrick Mulligan is the cofounder of Pop Chart, a DTC wall décor firm, which he has been operating since 2010. Previous to Pop Chart, he labored as a e book editor at Penguin for almost a decade.


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