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Many web shoppers purchase on platforms similar to Amazon or Ebay. German worth comparability platform Idealo performed an evaluation. The outcome: about 80 % of the instances, different on-line retailers supply higher costs than main marketplaces.
On this evaluation Idealo examined how typically Amazon, Ebay, Otto and Kaufland supplied the bottom worth on their platform. In whole, Idealo analysed over 1,700 product classes from Could 2022 as much as Could 2023. Solely 22 % of the very best worth got here from these massive marketplaces, whereas 78 % got here from different on-line retailers.
Worth variations general quite marginal
In ‘Vogue & Equipment’, the bottom worth was present in 44 % of the instances on the marketplaces. Amazon, Ebay, Otto and Kaufland are additionally stronger than everage in terms of the bottom worth in ‘Vehicles & Bikes’. They characterize a few third of the very best costs. The opposite on-line retailers are forward in each sector, however most clearly in ‘Drugstore & Well being’. In 88 % of the instances they supplied the very best worth.
Small variations accross all product teams
For merchandise for which a market and one other on-line store supplied the very best worth, Idealo decided the common worth distinction between the 2 affords. General, the worth comparability platform can not establish a transparent development right here. Throughout all product teams, the worth distinction was just one %.
Traits emerge in particular person classes.
In particular person classes, tendencies do emerge. Electrial items price a mean of seven % much less on Amazon, Ebay, Otto or Kaufland. Then again: merchandise within the drugstore sector are 13 % dearer on the main marketplaces in Germany.
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