Meet the CEO of Not within the Guidebooks


Don’t make investments except you’re ready to lose all the cash you make investments. This can be a excessive threat funding and you might be unlikely to be protected if one thing goes fallacious. Take 2 minutes to be taught extra.

There’s a rising demand for experiential and wellness journey.

Not within the Guidebooks provide genuine experiential journey designed and delivered by native hosts. From day experiences to longer itineraries all full of native experiences, premium lodging, and transfers included making it hassle-free and simple to e-book.

For this text, we sat down with the CEO, Carol Savage, to search out out just a little extra in regards to the inspiration behind the enterprise.

We’d like to find out about your profession earlier than Not within the Guidebooks and the place you first discovered that entrepreneurial spark.

I’ve had a assorted profession however at all times in advertising , gross sales and extra latterly e-commerce.  I’ve had senior advertising roles at manufacturers akin to Disney, Whitbread and Pizza Hut.

My first enterprise was once I was doing my MBA at London Enterprise faculty. I used to be pregnant and I arrange my first enterprise to assist folks work flexibly – it was a really completely different world than it’s right now! I used to be capable of construct this consultancy and recruitment enterprise to over £5m after which bought the enterprise. 

My second enterprise was a recipe sharing enterprise which I pitched and gained backing for on Dragons Den – and importantly, I realized a number of classes of what to not do in enterprise.

Thanks on your honesty. So, inform us about this enterprise – what it’s, what it goals to attain?

Not within the Guidebooks is a platform to assist travellers discover and e-book probably the most experiential holidays; staying in distinctive premium lodges with itineraries full of genuine experiences all designed and delivered by native hosts. Our imaginative and prescient is To create a world the place folks join with locals, and interact with the place and tradition in a extra intimate method, while having a minimal affect on the planet.

Our goal is to broaden our catalogue of experiences and experiential holidays,  and construct an exit-ready £50m+ enterprise.

At the moment we promote by way of Journey Brokers and direct to the client.  We’re working with a lot of the UK company teams together with Hays Journey, Journey Counsellors and Coop journey to call a couple of they usually have entry to over 12m prospects.  They’re sharing our content material to encourage their viewers.  We additionally attain direct prospects by way of media partnerships (eg Wanderlust and Sunday Occasions), social media, search engine optimization and PPC.

How has the enterprise developed since its launch?

We flipped the enterprise utterly – we launched three months earlier than covid as a B2C enterprise.  When lockdown occurred, we spent the next two years constructing relationships and contracting company teams and constructing our brokers platform. We made Not within the Guidebooks targeted on fixing the issue of how one can discover and e-book native operators on one single platform with one single forex for journey brokers, in order that they might create probably the most experiential and sustainable journeys for his or her prospects.

What are you able to inform us in regards to the market and the way Not within the Guidebooks is positioning itself for fulfillment?

The journey market and the travelling shopper has modified fairly considerably over the previous few years. Persons are on the lookout for extra experiences once they journey – even when they e-book a seaside vacation or a cruise they nonetheless wish to join with locals even for simply someday once they get to the place they’re visiting.  The journey market has grown by 148% since earlier than the pandemic. And many individuals will select several types of holidays for various events, from coastal holidays to metropolis breaks.

We’re  positioning ourselves to be the perfect supplier of experiential sustainable journey for when folks don’t simply wish to sit on the seaside .

How did your enterprise react to the pandemic and the journey restrictions in place?

When the pandemic hit we turned our enterprise to be a provider to the commerce. We contracted quirky experiential lodging within the UK in addition to English, Scottish, Welsh and Irish experiences. For example, there’s one in Northern Eire the place you keep in a shepherd’s hut and be taught wooden whittling to make a salad bowl – it’s on my should do checklist!

Now in 2023, what are the goals of this elevate and why is true now the perfect time to launch the marketing campaign?

We’re inundated with demand and we don’t have sufficient employees to offer the service ranges we wish to. 

We are going to rent extra folks (we at present have a ridiculously small workforce and I’m so pleased with them for what they’ve achieved thus far) in order that we will deliver on extra experiences and create extra glorious informative and provoking content material. We plan to additional interact with our company companions to enhance and improve our expertise in addition to put money into advertising to construct model consciousness and attain new prospects.

May you inform us about a few of your greatest achievements to this point? 

My absolute greatest achievement in my life thus far is my three superior sons! As a working mum, I feel it does actually nice issues on your kids to witness your laborious work and it’s introduced out a very sturdy work ethic in them. Nevertheless to make it actually work I made positive I used to be there for all of the vital moments of my household’s life. 

Apart from my household, finishing my MBA while on maternity go away to being provided both funding or a job from all of the dragons on Dragon’s Den!

After which with Not within the Guidebooks, establishing a journey firm three months earlier than the pandemic and navigating one of many craziest instances in enterprise, I’m so pleased with the implausible workforce and robust model we’ve constructed.

Not within the Guidebooks is a premium accountable journey platform providing immersive native experiences for impartial travellers. The marketing campaign is a good alternative to affix a mission to create genuine, distinctive journey experiences while being hassle-free.

Try the marketing campaign web page to be taught extra.


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