Meet the Staff: Ting Ba, Director of Product Advertising, Development


Ting Ba, Patreon’s new Director of Product Advertising, Development, brings together with her 10+ years of B2B and B2C advertising and marketing expertise at corporations like LinkedIn, Intuit, Estée Lauder, and Accenture. Learn on to be taught extra about Ting’s personal inventive tasks, what excites her about Patreon, and her favourite creators.

The creator mindset

Ting says she’s happiest when determining construct one thing out of nothing. At Estée Lauder, she led the launch of a brand new Conventional Chinese language skincare model in Hong Kong. At Intuit, she launched a brand new SaaS accounting resolution for manufacturing companies. And at LinkedIn, she led the relaunch and progress of LinkedIn Pages and helped redefine LinkedIn as extra than simply an employer branding device.

She calls her position right here at Patreon “a dream come true” as a result of it combines her skilled experiences together with her ardour for creating. “I like being a creator and having the ability to categorical myself alone time,” Ting says. As a author and jewellery line creator, Ting enjoys difficult herself exterior of her day job. “On the finish of the day, everyone seems to be a creator. You simply want the boldness to go on the market, faucet into your ardour, and see who is perhaps keen on what you’re creating.”

What actually offered Ting on becoming a member of the staff was the expertise. “The group is stuffed with extraordinarily gifted individuals (lots of whom are creators themselves) who’re pushed by serving to creators succeed. Everybody I met got here right here to contribute to a mission higher than themselves, which was an indication that this was the proper place for me.”

Creator tradition

Working in advertising and marketing for over a decade, Ting understands the nuances of connecting together with your audiences. “Creators themselves are unimaginable entrepreneurs and excel within the artwork of storytelling. So after we attempt to market to the creator neighborhood, we actually should up our craft.”

To do that, Ting and her staff are centered before everything on actively listening and studying. “Creators take a lot pleasure within the work that they do, however on the similar time, they’ve so many questions on do it. It’s simple to leap instantly into resolution mode, nevertheless it’s vital to pause and actively pay attention,” she says. “In reality, I feel crucial talent on this position is having the ability to take heed to many various views, mixture the commonalities, and discover the overarching themes that we are able to remedy for.”

Trying forward

As Patreon continues to develop and rent, Ting means that potential staff actually take into consideration what’s spiritually vital to them and to make profession choices based mostly on that. “My recommendation is to not be a part of an organization simply because it’s a unicorn and also you may be capable to monetize from it. Profession choices have a long-lasting influence. You wish to make sure you’re happy by how your time and vitality are spent and that you simply’re surrounded by supportive individuals. These outcomes normally include non secular alignment, not financial.”

With Ting’s considerate strategy to work, it’s no shock her favourite Patreon worth is Win Collectively. “Right here, you’re requested to present trustworthy, constructive suggestions so everybody can work extra successfully and productively collectively. Whereas that typically comes with tough conversations, it’s vital to depart your ego on the door for the sake of the higher good. Whether or not you’re recruiting expertise, writing copy, or working experiments, we’re all working along with a shared aim.”

Past the work

Ting’s most vital creations of all are her daughters, Sophie and Audrey. They’re additionally the inspiration behind her jewellery enterprise referred to as Sophie and the Chicken. “I’m a room mother or father and I’m within the PTA. I like being lively of their faculty and spending as a lot time with them as I can,” she says

So far as her favourite Patreon creators, Ting’s keen on every part from true crime to popular culture. “I like true crime from a police lens, so I take heed to Police Off the Cuff. It’s so attention-grabbing to listen to from a police procedural standpoint, from the crime scene to the medical expert all the way in which to prosecution,” she says. On the popular culture aspect of issues, yow will discover Ting listening to Pop Apologists, a podcast hosted by two sisters with a refreshing and hilarious tackle present occasions.


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