Overstock Is Now Mattress Tub & Past, Web site Redirects

Regardless of chapter, liquidation, and remaining retailer closures, Mattress Tub & Past is not disappearing off the (digital) map.

In June, Overstock introduced that it might rename itself Mattress, Tub & Past following the corporate’s $21.5 million acquisition of its mental property and digital property. Now the change has occurred: Customers who go to Overstock.com are redirected to bedbathandbeyond.com.

“Combining the strengths of the Overstock operational mannequin and the Mattress Tub & Past model will create a strong synergy,” Overstock CEO Jonathan Johnson stated in an announcement. “I am excited for customers to expertise the brand new Mattress Tub and a good larger and higher Past.”

Overstock started the area change in Canada earlier than redirecting all guests of overstock.com to bedbathandbeyond.com within the U.S. on August 1.

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Together with the area change, Overstock’s cellular app and rewards applications may also be overhauled. The retailer’s “Membership O” loyalty program will now be known as “Welcome Rewards.”

Overstock instructed the New York Occasions it was trying to undertake most of the cherished parts of the now-defunct model into its personal, akin to Mattress Tub & Past’s marriage ceremony registry.

“We are going to in all probability have each logos for a bit bit, however the purpose is to transition as shortly as attainable to Mattress Tub & Past,” Johnson instructed The Occasions.

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