4 classes from creators on the worth of group


At Patreon, we don’t simply wish to construct for creators, we wish to construct with them. That’s why we launched Voice of the Creator, a collection a workshops and panels hosted by our Consumer Analysis crew to study extra from creators about how Patreon might help them attain their targets.

For our first workshop, we invited six creators to our New York workplace to listen to the largest challenges they face when rising and interesting with their communities, and the way we are able to work collectively to unravel these issues.

Meet the creators:

As a substitute of an everyday Q&A session, we broke out into teams to get to the core of what group means to those creators. Every creator teamed up with members of our Government, Consumer Analysis, and Product Design groups to speak about how they constructed their communities and the way we might help them proceed to develop. Listed here are a number of key themes and takeaways:

Neighborhood takes time

Neighborhood engagement doesn’t simply occur. It takes loads of time to handle and join with members, and that may be could be a large barrier to entry for some creators.

After Lindsey Sanford, our Senior Director of Enterprise Operations, spent the day with Ryan Rozbiani, she noticed simply what number of hours it truly takes. “Ryan works till 11 p.m. or midnight constructing suggestions, sending out notices to his group, and answering questions. Then he wakes up within the morning and resets the entire thing.”

And no two communities are the identical. Relying on the targets and dimension of the group, creators want totally different strategies of group, moderation, and engagement. For instance, bigger communities usually want extra strong moderation instruments, together with automated help, whereas smaller communities usually depend on particular person moderators.

Creators want simpler methods to succeed in their communities

Creators are uninterested in having to make use of a bunch of various apps to interact with their communities. If there have been extra built-in methods to attach with their followers, they wouldn’t must depend on different platforms. Meaning they’d have much less apps to watch and handle (and extra time to create). From the fan’s perspective, if every part occurs in a single place, they is likely to be extra more likely to have interaction.

Julian Gutman, our Chief Product Officer, talked to Queen Po about this precise problem. “It was attention-grabbing to listen to how troublesome it’s to handle all these areas which can be bringing the group collectively in numerous methods, and the way useful it might be to combine that extra into Patreon. Simply carry all of it collectively.”

Members have essentially the most priceless suggestions

Creators’ communities are crucial supply of suggestions they’ve and one of the best ways for them to develop their companies. That’s why they’re all for extra methods to deeply perceive member sentiment and membership satisfaction. The extra they hear from members and get to know them, the simpler it’s to establish points, deal with them thoughtfully, and hold members round for longer.

Communities need a protected house

Creators outline “group” as a spot the place followers join over widespread pursuits, wants, and targets. For some, which means a shared ardour for preventing local weather change. For others, it’s a love of Dungeons and Dragons. However it doesn’t matter what matter they’re connecting over or what medium they’re utilizing, one factor all communities have in widespread is that they need a protected house the place they will meet, chat, and join with out worry of judgement.

After diving into this matter with Sarah Galli, our Chief Individuals Officer Kathleen Pacini obtained a deep understanding of how Patreon might help her and her group. “Patreon looks like a protected house and permits [Sarah] to have extra advanced conversations than she would have in her common podcast,” she says. For Kathleen, it raises the query: “how can we construct in that means of getting deeper, extra intentional conversations?”

Hear extra from creators

Thanks to all of the creators who joined us. We’re excited to proceed internet hosting Voice of the Creator classes and in search of suggestions straight from our creator group. Keep tuned for upcoming workshops, panels, and different occasions.


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