5 Content material Advertising Concepts for August 2023


August 2023 gives engaging content material matters, together with hip-hop music, summer time journey, Bowling Day, Angel Day, and a month for canines.

Content material advertising is the method of manufacturing, publishing, and selling content material to draw, interact, and retain prospects. The self-discipline is intently associated to SEO and is crucial for a lot of companies.

Listed here are 5 content material advertising concepts for August 2023.

Hip Hop Music’s fiftieth

Photo of DJ Kool spinning records.

DJ Kool spinning information in 2009. Supply: Wikimedia.

The origins of hip-hop music are unclear, however many followers mark August 11, 1973, as its beginning.

Cindy Cambell was a schoolgirl within the Bronx, New York, then. She threw a celebration and requested her brother, “DJ Kool,” to spin the information. He used two parallel turntables to not transfer between information easily however quite to scratch out an additional beat. This method would turn into a staple of hip-hop music.

“I’m the primary hip hop promoter,” mentioned Campbell, a.ok.a. The Woman of Hip Hop. “The back-to-school occasion I gave at 1520 Sedgewick Avenue… was the beginning of hip hop.”

For content material entrepreneurs, hip hop’s anniversary is a chance to create content material round an vital cultural motion. Articles or podcasts may embody a historical past of hip-hop, a dialogue of its influence, or tales about the way it evokes the model.

Listed here are a couple of examples.

  • A web based music store may write “From Bronx to Billboards: The Evolution of Hip Hop.”
  • An attire store would possibly publish “Hip Hop’s 50-year Affect on Vogue.”
  • A online game store may produce “How Hip Hop Modified Sport Play.”

Final-minute Summer season Journey

Photo of a female swimming in a lagoon

People trying to find last-minute journey may discover your content material and your organization. Picture: Chelsea Gates.

The attract of last-minute getaways turns into intense when the tip of summer time grows close to.

Regardless of the hustle and bustle of the season, late summer time offers alternatives for these spontaneous adventurers trying to squeeze in yet another trip earlier than autumn arrives.

Content material entrepreneurs can produce articles, movies, and podcasts that join journey concepts with the merchandise a retailer, ecommerce store, or direct-to-consumer model sells.

A baggage firm comparable to Away may publish content material centered on packing.

  • “Journey Gentle: Important Packing Ideas for Final-minute Journeys”
  • “Final-minute Journey Guidelines”
  • “5 Summer season Trip Spots to Pack in 10 Minutes.”

Nationwide Bowling Day

Bowling balls in a rack in a bowling alley

Your content material can get rolling with Nationwide Bowling Day. Picture: Marc Mueller.

Nationwide Bowling Day, celebrated on August 12 in 2023, is a chance to roll into the nostalgic, vigorous, and inclusive world of bowling.

Many sorts of firms may tackle it.

  • Toy shops: “Bowling Units for Youngsters: Bringing the Alley to Your Yard.”
  • Clothes retailers: “Attire for a Stylish Bowling Evening.”
  • Residence enchancment: “The DIY Grasp Information to Bowling Day Tasks.”

Be an Angel Day

Statue of an angel in white porcelain or marble

Be an Angel Day is a reminder to purpose for kindness. Picture: Sandy Millar.

August 22, 2023, is “Be An Angel Day.” This annual occasion, established in 1993, encourages individuals to carry out random acts of kindness and to assist these in want. The day’s major goal is to encourage acts of goodwill and spotlight the influence {that a} single type gesture can have on our communities.

The event offers a wonderful backdrop for manufacturers to showcase a dedication to those values and spotlight their charitable initiatives.

Listed here are a couple of concepts:

  • A philanthropic shoe model comparable to Toms: “Stroll in Somebody Else’s Footwear: Celebrating Be an Angel Day with Compassion.”
  • A life-style model like Patagonia: “Small Acts, Large Influence: Sustainable Selections for Be an Angel Day.”
  • A web based grocery retailer comparable to Thrive Market, “Nourishing Our Communities: Wholesome Meals Donations on Be an Angel Day.”

Nationwide Canine Month

A beagle-looking dog staring at the camera

Canines get a month-long celebration in August. Picture: Victor Grabarczyk.

August is Nationwide Canine Month, devoted to celebrating humanity’s finest buddy.

And Worldwide Canine Day falls on August 26, 2023. It’s a possibility to lift consciousness about canine adoption and offering secure, comfy houses for all canines.

Content material for Nationwide Canine Month may tackle the enjoyment canines convey to our lives, dog-friendly merchandise, the significance of animal welfare, and even pet care and well being.


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