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In September 2023, content material entrepreneurs can remedy buyer issues, jumpstart Halloween, delve into short-form movies, experiment with AI, and inform Uncle Sam’s story.
Content material advertising and marketing is extra than simply selling merchandise — it’s about creating worth that pulls, engages, and retains clients.
Content material advertising and marketing can supercharge SEO, enliven social media posts, and drive electronic mail campaigns.
Listed below are 5 content material advertising and marketing concepts to strive in September 2023.
Resolve Buyer Issues
Articles providing options to issues produce completely satisfied clients.
Advertising gurus have lengthy suggested addressing clients’ fears, issues, and ache factors. Useful and informative articles are among the many finest methods to do this. Your organization’s problem-solving — or solution-suggesting — content material needs to be particular to your merchandise and clients.
Listed below are some examples.
A web based board recreation retailer might tackle:
- Problem in understanding recreation guidelines or methods.
- Not understanding the suitable age or talent stage for sure video games.
- Uncertainty in regards to the high quality or sturdiness of the video games.
- Discovering video games that cater to particular pursuits or niches.
- Problem in choosing the right recreation for social events or household gatherings.
The ensuing content material would possibly embody a video demonstrating the best way to arrange and play a brand new recreation or an article describing how recreation scores work.
Content material can assist customers know which trainers are finest for his or her sort of working.
A working shoe store might concentrate on:
- Tips on how to discover the right shoe dimension or match on-line.
- Uncertainty in regards to the correct shoe for a gait or model of working (path, marathon, informal).
- Issues in regards to the high quality of the sneakers.
- Hassle understanding the know-how or options of various trainers.
2. Halloween
Halloween is among the many prime revenue-generating holidays for U.S. retailers.
Sure, Halloween is in October, however September is the time to provide and publish Halloween-themed content material to provide Google and different search engines like google and yahoo time to index it.
Furthermore, many people will search for Halloween objects a month or extra prematurely. How else did they spend $10.6 billion in 2022, in accordance with the Nationwide Retail Federation?
As all the time, your content material ought to align with the merchandise your organization sells. Listed below are a number of examples.
- Craft store. “Tips on how to Create a D.I.Y. Costume on a Funds.”
- Kitchen provide retailer. “Tips on how to Bake and Enhance the Good Halloween Cookies.”
- Science-focused toy retailer. “Academic Halloween Video games for Children.”
3. Flip Articles, Testimonials into Quick Movies
Quick movies are a wonderful alternative for content material entrepreneurs.
If your small business shouldn’t be already utilizing short-form movies on TikTok, Instagram, or YouTube, amongst different platforms, it’s time to begin.
A HubSpot survey discovered that 90% of content material entrepreneurs used short-form movies in 2023.
In September, take into account repurposing your organization’s hottest articles into short-form movies. For instance, a listicle on 5 methods to select a working shoe might spur 5 short-form movies, every producing many shares.
Or lower longer movies, akin to testimonial reels, into a number of brief ones.
4. Experiment with AI
Content material entrepreneurs can profit from AI collaborations. This picture is AI-generated, as is each different picture on this article.
One other development to strive is AI-based instruments — to not generate complete articles however to complement and enhance your present efforts.
Right here is an instance. Take your organization’s prime articles and ask ChatGPT to counsel associated posts that might carry out as properly. Another choice is utilizing AI for picture era. I’ve used Midjourney to create the entire photographs on this article.
5. Rejoice Uncle Sam
“Uncle Sam,” the well-known, fictional personification of the U.S. authorities, dates to 1813 when a newspaper reported that troopers had come to confer with a meat provider by the moniker.
The story of Uncle Sam would make compelling September content material.
The story goes like this. A businessman named Samuel Wilson from Troy, New York, equipped america Military with barrels of beef in the course of the Struggle of 1812, which lasted till 1815.
The meat barrels have been stamped with the letters “U.S.” to point that the meat was the property of america. Nevertheless, troopers started to joke that the initials stood for “Uncle Sam” Wilson, and the title was ultimately used to confer with the federal authorities itself.
Political cartoonist Thomas Nast additional popularized the character within the 1860s and 1870s when he depicted Uncle Sam as a bearded, star-spangled man. In 1961, Congress made Uncle Sam official.
To your firm’s September content material advertising and marketing, discover methods to attach Uncle Sam’s fascinating origin story to your merchandise. A kitchen provide retailer, for instance, might clarify how the meat was preserved in barrels.
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