Meet the individuals behind the product: John Edstrom 

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Meet John, the Director of Engineering for our Platform and Creator groups. John tells us about his journey to Patreon, his love of historical past podcasts, and the large alternatives forward.

Inform me concerning the journey that landed you at Patreon. 

Previous to Patreon, I used to be at Instagram for practically 9 years constructing instruments to assist enterprise house owners leverage the platform. One of many core cohorts we started constructing for was creators. On the time, they had been an rising group of customers, however over the previous couple of years we observed increasingly creators attempting to determine easy methods to make a residing funded by their artwork and creativity. That’s when it began to return to life for me, and I spotted there was a brand new class of those that wanted merchandise constructed particularly for them. 

What excited you concerning the workforce and in the end bought you to hitch?

I’ve all the time been within the creators, the creator financial system, and observing how digital creators have gotten extra distinguished. As I used to be exploring roles, this chance actually spoke to me due to how our product empowers creators around the globe and lets them have full management of each their viewers and content material releases. It actually inverts how different platforms are tackling the issue. 

The place did you first study Patreon? 

I’m a giant fan of many podcasters and YouTube creators, and Patreon has been a standard thread between many creators that I observe. There’s this one podcast known as Historical past of Japan, the place the host Isaac goes into unimaginable element about Japanese historical past. He usually mentions his Patreon and his member advantages, in order that’s one of many methods I realized about Patreon’s impression.

At Patreon we love creators and admire their grit, artistic course of, and reference to their audiences. How does creativity present up in your work at Patreon?

Earlier than beginning my profession, I wouldn’t have considered myself as a artistic particular person. However with engineering, creativity actually comes into play in manifesting concepts. If there’s a system that could possibly be made higher by a refactor or a re-architecture, that’s an thought which you can go manifest on the planet.

Taking a broader view: Engineers at Patreon are empowered to make adjustments that they assume are going to create a greater person expertise. Having the ability to see one thing subpar and make it higher is a robust act of creativity.

What stands out to you concerning the individuals you’re working with? 

Lots of people I’m working with are avid customers of the product, each as patrons and creators, which reveals the range of my teammates’ hobbies and pursuits. All of us have deep connections to creators, however these connections are actually completely different. Some persons are into historical past podcasts, some are into woodworking, and a few are into funk music. It’s attention-grabbing to see how these connections assist me get to know my teammates higher outdoors of labor.  

What sorts of issues are you studying in your position? 

I’m new to Patreon, so I’m nonetheless studying quite a bit about our creators and their members. One factor I’m particularly taking note of is how we’re coming into this stage of excessive development as an organization.

We’re scaling up the engineering group and there are a ton of alternatives that include that.

How will we guarantee onboarding is de facto environment friendly and recent? How will we guarantee that our developer tooling is world-class? I’m taking a deep take a look at these methods and ensuring that we’re prepared for the expansion occurring within the subsequent yr. 

What’s completely different about constructing for creators? 

I just lately turned part of our creator Discord group, and one factor I’m studying is that there’s such an immediacy of suggestions. In lots of tech industries, it’s troublesome to get high-signal, high-quality suggestions. However many creators spend their days on the web interacting with followers, so that they’re extremely up-to-speed with digital instruments, which suggests we get very speedy suggestions on our product releases.

One other factor that’s distinctive is how savvy creators are in terms of the metrics. Our insights floor on Patreon.com is one thing we’re consistently bettering. Some enterprise house owners won’t be as involved with referral visitors or conversion charges, however a number of digital-native creators are actually fascinated with understanding knowledge, so their expectations for what we ship there are very excessive. 

What would you say to a future teammate contemplating becoming a member of Patreon? 

Simply do it! In all seriousness, the massive factor that offered me on becoming a member of Patreon was the dimensions of the chance. We’re an organization that has despatched billions of {dollars} of payouts to creators with an engineering workforce of roughly 60 individuals. The engineer-to-impact ratio is simply so extremely excessive. Creators love utilizing our product, and it’s at present serving to them make a residing. On the identical time,  the investments we have to make on the product are so substantial and foundational that we’ve an unimaginable runway to proceed rising. The chance forward of us is actually staggering. 

Exterior of labor, how do you spend your time? 

I’ve a one-and-a-half-year-old son, so following him round the home and the yard is taking over most of my time. He’s just lately been having fun with the park, in order that’s been certainly one of our favourite pastimes.

Who’s your favourite creator on Patreon? 

I’m in a Fantasy Soccer league this yr and love The Fantasy Footballers. They began their artistic work completely as a interest, however have now constructed an entire enterprise on Patreon. They launch a podcast a couple of instances every week and it has helped me do significantly better in my league and my draft. Their content material is so participating and it’s the right mix of area of interest and enjoyable. 

Who’s your favourite creator not but on Patreon? 

I’d like to see The Tallest Man on Earth begin a fan group on Patreon. I’ve seen him stay a couple of instances and his expertise and banter between units was simply so astounding. I really feel like he might make superb behind-the-scenes and unique content material to share along with his members. 


Are you interested by working with John? Take a look at alternatives to be a part of our engineering workforce. We’ve open roles in San Francisco, New York Metropolis, and Dublin, Eire. 

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